Open Enrollment 2024 Marketplace Benefits. The 2024 marketplace open enrollment period runs from november 1, 2023, to january 16, 2024, for states using the healthcare.gov platform. The centers for medicare & medicaid services (cms) reports that 21.3 million consumers have signed up for 2024 individual market health insurance coverage through the marketplaces since the start of the 2024 marketplace open enrollment period (oep) on november 1.

16, 2024, in most states — but if you want coverage by new year’s day, you need to choose benefits by 5 a.m. Consumers who enroll by midnight on january 16 can get coverage that starts february 1, 2024.